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Strategy sessions may not be a new activity for your team, but you need them to have a new focus – a focus on not wasting marketing money. 2013 was the year “content marketing” started picking up real steam. It got so popular that businesses grew curious and started searching Google for any information they could …
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If you enter into social media without a plan, you will fail. Period. All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me …
Is everyone supporting social media at your company? Are you struggling to get the support you need? And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company. In some cases, the CEO …
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Social Media Optimization Strategy: Use Good Content Optimizing Your Social Media Outlets: Social media optimization strategies have gone from personal updates from friends to powerful marketing tools for companies. But as a new and very different medium, there are certain necessary components that will optimize your social media campaign. We start with the cornerstone and what has …
Companies that are new to social media monitoring and engagement frequently wonder where to begin. This can even be a bigger challenge if nobody is talking about your company or brand. Here are a few examples, okay, well 100 examples, of things that you can listen and monitor for across the social web. The list …
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According to recent research nearly 80% of real estate agents are using Facebook to market their practice and properties. “Social media has definitely become the wave of the future for real estate advertising,” says Mr Singh, a realtor in DLF Phase 2, Gurgaon. “I use Facebook to promote my listings, to market open houses and …
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