How to Stop Wasting Money on Content Marketing

Strategy sessions may not be a new activity for your team, but you need them to have a new focus – a focus on not wasting marketing money. 2013 was the year “content marketing” started picking up real steam. It got so popular that businesses grew curious and started searching Google for any information they could …

Prepare your post COVID-19 performance marketing strategy

The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return stronger and smarter; this requires a rethinking of their marketing strategy. Digital Marketing post COVID-19 will demand that brands and companies redesign their performance game …