How to use Twitter for your Business

There are several posts about uses of Twitter all across several blogs and websites. I wanted to provide a few more real life examples in varying business (and personal) scenarios that could be incorporated by any company, business or organization.

The below mentioned examples are broken down into 4 sections:

  • Problem that needs to be solved
  • A possible solution using Twitter
  • The Benefits
  • Similar Applications

Food on Wheels

  • The Problem –A “Food on Wheels” van travelling between office buildings during lunch hour in a neighborhood had trouble letting its customers know that they were around in the area
  • The Solution –The owners created a Twitter account, encouraged customers to follow them –On a regular basis they now Tweet current location, a link to the day’s Menu with a roadmap and timetable for the day
  • The Benefits – Improved Customer Service, Potentially Increased Revenues, Lesser Food Wastage
  • Similar Applications
    • A farmer bringing in produce from a remote farm into a city and parking the truck in specific locations can Tweet their current location for retailers to pick up. This will help easier distribution for the farmer.
    • A mobile medical unit travelling remote areas
    • A mobile library services travelling remote areas

Restaurant – Reduce waste

  • The Problem – A restaurant was dumping food each night due to the inability of being able to guess the amount of food to cook each day and in some instances lack of clientele
  • The Solution
    • Created a Twitter account and encouraged its patrons to follow them
    • Every evening around 8PM about an hour prior to closing, the Restaurant tweets deals for the first 99 (number changes depending on leftovers) customers who would walk in with a copy of the tweet and the code word for the day!
  • The Benefits – Improved Customer Service, Potentially Increased Revenues, Lesser Food Wastage
  • Similar Applications
    • Leftover food after large events can be handed to NGOs feeding the hungry
    • Farmers can tweet and invite people to harvest for themselves in their farms
    • Large grocery chains can sell excess “perishable” inventory on special deals

Local Public Bus Route Plan

  • The Problem –A local bus company wanting to help customers by letting them know their current location
  • The Solution
    • Each Bus Route would have a Twitter account
    • Passengers wishing to track multiple buses on this route would follow the Twitter account
    • Drivers tweet just prior to departing from a bus stop and announce number of minutes to the next two stops
    • Passengers wanting to board the bus at these stops are able to plan accordingly –Others picking up passengers from these bus stops can also plan accordingly
    • Any delays due to traffic are also tweeted out by the Driver “on the run” helping everyone plan better
  • The Benefits – Improved Customer Service, Potentially Increased Revenues
  • Similar Applications
    • Airlines tweeting when flights are ready to board
    • Other public and private transport company’s that need to keep passengers informed

Math Homework Help

  • The Problem: –A Math website receives 100s of Homework Help questions from via email each day. Responses to the queries are automated for the most part, however some queries get a response only after 12-24 hours
  • The Solution:
    • Have the users follow you on Twitter
    • Tweet their questions and let followers respond to these questions
  • The Benefits – Improved Customer Service, Potentially Increased Revenues
  • Similar Applications
    • Queries on how to use a product not answered in FAQ
    • Customer support and Helpdesk queries

I hope these examples help you think about your own business scenarios and make use of a great tool like Twitter effectively.

I’m passionate about helping companies and people understand how social media can help them position their brand and not only get more customers, but increase the loyalty of those who already exist…..Get Started Today Click Here.

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